Understanding your Profit and Loss (P&L) statement is essential for making informed business decisions and maximizing profitability. We will break down the key components of a P&L, focusing on gross and net profit margins, expense management, and practical analysis techniques. Through some technical knowledge and hands on activity, we will assess a company/division's financial health and identify opportunities for growth.

Key Takeaways

• Understand the gross profit margin and why it's critical.

• Learn how to manage fixed versus variable expenses and how they impact net margins.

• Gain confidence in assessing your business' financial health, spot trends, and make data-driven improvements.

About the Speaker

Shannon Jenkins is a Partner in the Louisville office with over 20 years of experience working exclusively with privately held businesses, business owners, and nonprofit organizations. By creating and executing strategy, she advises owners and executives through growth initiatives, exit planning, treasury and capital management, mergers and acquisitions, and financial analysis and review.

Prior to joining Cerity Partners, Jenkins served as the Director of Business Advisory Services with ARGI Financial Group. She began her career in audit and assurance with a large public accounting firm. After five years, she took a role as Chief Financial Officer for a large nonprofit organization during a period of rapid growth. During that tenure, Jenkins was a member of the Indiana University Southeast Accounting Department faculty and consulted with various public accounting firms.